GOOGLE MOBILE ALGORITHM UPDATE APRIL 21ST 2015
Greetings website owners! PDMG wants to take this opportunity to inform you about an important Google Algorithm update which is scheduled in late April 2015. This update could greatly impact your SEO results. I’ve laid out the specifics below.
3/3/2015 – MEMO TO ALL WEBSITE OWNERS AND WEBSITE DEVELOPERS
Google will be introducing a significant algorithm update using mobile-friendly factors in its mobile search results starting on April 21, 2015, and it will rank mobile apps participating in App Indexing for signed-in users better in the mobile search results starting this week.
WHAT DOES THIS MEAN IN SIMPLE TERMS FOR YOU AND YOUR BUSINESS?
1. The Algorithm update will label your web property as mobile friendly or NON mobile friendly. It will be using this label as a SEO ranking factor as it relates to mobile search.
2. If Google identifies a specific web property as NON mobile – there’s a very good chance the web property will rank lower in mobile search results (this includes tablets!). Why is this important? If the web property ranks lower in the SERP’s, the web property “can” lose potential web traffic and potential revenue.
3. If your web property uses web apps, Google also noted that your web apps should be indexed though App Indexing. This will allow your site to rank higher in the mobile search results.
To prepare contact a SEO consultant or SEO Consulting Company. In addition, you can use Google’s mobile usability reports and the mobile friendly testing tool. You can also see Google’s mobile guidelines.
If your web property is not mobile friendly – now is a good time to start the process to ensure that your web property is mobile friendly so you don’t lose SEO market-share.
There’s a slight change that this algorithm update may impact normal SEO rankings. However this has not been flushed out yet.