WHAT IS SOCIAL MEDIA
Is a term used to describe a variety of internet based platforms, applications and technologies that enable people to interact “socially” with one another online. Examples of social media sites and applications include Facebook, YouTube, Google Plus,Twitter, LinkedIn, website blogs or forums and other sites that have content based on user participation and user-generated content (UGC).
DEFINING SOCIAL MEDIA OBJECTIVES:
One of the primary objectives for implementing social media strategies is to assist marketing teams in implementing and executing social media marketing strategies. This entails creating social media marketing planning, content distribution, calendars, social communications and social media reporting analytics.
WHY SPEND TIME WITH SOCIAL MEDIA:
Social media and technology in general is a growing component of everyday life and society. Information is relayed non-stop, much through social media. Today’s businesses understand that social media platforms are used by consumers as a tool to instill trust, create engagement strategies, create conversations, and ultimately drive brand-awareness.
SOCIAL MEDIA PLATFORMS:
When starting a social media program Palmetto Digital Marketing Group of Charleston SC, recommends that organizations use these following social media platforms for promoting your business: Facebook and Facebook Ads (testing), Twitter, Pinterest, Instagram and Google Plus.
A lIST SOCIAL MEDIA STRATEGIES THAT REALLY WORK:
We recommend using the following tried and tested social media content messaging strategies:
CONTENT REPURPOSING –
Using content that your organization has already created and spreading this content to as wide an audience as possible. Hint, is there any written content that can be morphed into a video or a fantastic image that could be tweeted. Repurposing email marketing content is always effective if an organization uses email as a marketing tool.
LET FANS TELL YOU WHAT THEY WANT BY READING THEIR REPLIES AND COMMENTS
These ideas can lead to a blog post or even a change in policy. However, make sure the content you produce references a social topic from the social media platforms, this earns you added trust.
SEND YOUR BEST REVIEWS OUT
This is a great way to distribute 3rd party content that promotes your brand. It allows you to put a focus on the fans, it’s promoting them and your brand at the same time, which is a win.
HAVE A DISCUSSION THAT ISN’T TOO SERIOUS
Stay away from politics or touchy subjects. However creating dialogues within your social community is not only acceptable but can be AWESOME! Let’s create an example right now. Imagine if you asked your fans this question:
When planning travel accommodations do you book your hotels on the hotel corporate website or a 3rd party booking site?
Be sure to ask for feedback. A conversation has now been started. You have the opportunity to both interact with and inform your consumer. Best of all you have an opportunity to learn from them!
CREATE “DID YOU KNOW” OR INFORMATIVE LISTS THAT ARE RELEVANT TO YOUR INDUSTRY
We are big fans of top 10 list. The possibilities are endless and social media fans eat them up! Just be sure to put logical arguments behind your choices, this makes it even more fun.
STAY CURRENT ON NEWS AND POP CULTURE
We cannot stress this enough, social media is about what’s happening right now (except on Throwback Thursday – ha ha!)
STAY POSITIVE NO MATTER WHAT
We’ve seen where going negative has created firestorms on social media. As a general rule, keep the conversation positive and urge angry customers to call customer service vs. having it escalate on social media.
GIVE THEM A BEHIND THE SCENES LOOK INTO YOUR BUSINESS
This is always a good idea and often times creates a bond with your fans. Functions and special events can provide a chance to create content that is shareable, personal and engaging.
BE REAL AND RELEVANT, THINK EMBRACE SOCIAL MEDIA
Social media allows companies to show their human side. It creates a dialogue between you and your consumer. It’s more personal and resonates better than traditional marketing methods.
The best ideas come from those who are closest to the business. Have a working lunch and brainstorm for ideas to use in social media. Or better yet, have everyone share social media ideas or strategies that impressed them from other companies.
SOCIAL MEDIA SCHEDULING:
PDMG recommends posting on average 2 to 3 times per week. We also urge posting on special holidays, as this usually resonates well. Lastly, special news events also are great social media messaging catalyst..
SOCIAL MEDIA ANALYTICS:
Companies should be analyzing monthly reports via Google Analytics to report growth and consumer interaction. We will also use 3rd party reporting when available.
SOCIAL MEDIA CONSULTING MANAGEMENT: CHARLESTON SC, NORTH CHARLESTON SC, MYRTLE BEACH SC, COLUMBIA SC, CHARLOTTE NC, JACKSONVILLE FL, ATLANTA GA, RALEIGH NC, ATHENS GA, TAMPA FL, ORLANDO FL, BIRMINGHAM AL, RICHMOND VA, WASHINGTON DC, ASHEVILLE NC, GREENVILLE SC & SAVANNAH GA, NEW YORK CITY, BOSTON MA, PHILADELPHIA PA, WASHINGTON DC, CHICAGO IL, NEW ORLEANS LA, DENVER CO, AUSTIN TX, DALLAS TX, HOUSTON TX, SALT LAKE CITY UT, SAN DIEGO CA, LOS ANGELES CA, SAN FRANCISCO, CA, PORTLAND OR, SEATTLE WA, MIAMI FL, SAN ANTONIO TX, PHOENIX AZ
The Palmetto Digital Marketing Group offers Social Media consulting and social media management throughout the lowcountry. We are a local company who wants to concentrate on working with local companies. We are excited to engage with companies throughout the region, contact us today to find out how we can help you!