Home Goods Case Study

CASE STUDY:

Home Goods

HOME GOODS MANUFACTURER

Vertical
  • Home Goods Products
KPI of Campaign
  • Sales increased 50% in 3 months
  • Did full P & L inspection at the SKU level
  • Raised prices to increase profits
  • Worked to help the seller to control their inventory levels
  • Helped seller move from parcel to LTL shipments
Key Themes
  • Increased sales immediately 
  • Increased profits
  • Creative asset overall
  • Signed Client up to the IP Accelerator program
  • Implemented A+, Enhanced Side Images, Brand Store, Brand Video
  • Launched new products
Conclusion

This client has a strong brand and manufactures in the United States. With a complete account overhaul we were able to increase revenues by 50% in months. The brand continues to grow and we have a strong working partnership.

OVERVIEW: This seller had a growing Amazon business and they knew to take their business to the next level the seller would need to find a solid Amazon agency partner.  After a long due diligence period they selected the Palmetto Group.  Within months sales began to surge.

INITIATIVES: We started with getting the client brand registered. Once brand registered the options opened up quickly. The seller now had access to all the creative and marketing tools to scale their business on the Amazon platform. We took advantage of every tool Amazon offered. As their Amazon sales force, Palmetto Group manages all facets of the clients Amazon business.  Most notable was completing a full P & L analysis which provided valuable insights into the sellers business.

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