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Variations 101

Understanding Amazon Variations Want to learn more about this topic? Check out our video resource library. What is a Variation? A variation is a combination of items that may differ by size, color, style, etc. These items are combined into...

Amazon Coupons, Promotions and Lightning Deals

Amazon Coupons vs. Promotions vs. Lightning Deals: How to Use Each for More Sales Coupons, promotions and lightning deals are three different ways to promote your Amazon products and drive sales. We are going to discuss the differences between the...

Get Started Selling on Amazon: Ultimate Checklist

How To Sell On Amazon Checklist in 2025 Want to start selling on Amazon but not sure where to start? We’ve come up with a checklist of everything you need to start successfully selling on Amazon. Be sure to reference...

Merging ASINS on Amazon

How to Master Amazon Asin Merge Process in 2025 What is Merging? Merging is combining two separate detail pages (ASINS) on Amazon to a single ASINs detail page. How does the Merge Process Work? -The two ASINS both have a...

Categories 101

Amazon Categories 101 Guide Want to learn more about this topic? Check out our video resource library & Amazon Optimization Services Categories on Amazon are made up of 3 different parts: product type (PTD), GL and item type keyword (ITK)/browse...

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