CASE STUDY: Supplements

  • Consumables | Supplements
KPI of Campaign
  • Grew the Amazon business from six figures to seven figures (monthly)
  • Dominated advertising to own vertical
  • Increased organic rankings
  • Became category leaders
Key Themes
  • Directed brand teams to design creative elements to boost conversion rates
  • Targeted advertising to win all of search
  • 99%+ in stock levels
  • New product line launches
  • Strong off-platform advertising efforts to increase brand-halo
  • Introduced strong promotional strategies

This is a perfect example of a brand that invested heavily into Amazon. They were steadfast and dedicated. They were willing to leverage intense advertising budgeting to own a vertical on the largest e-commerce platform in the world. They are truly a top 1% seller on the Amazon platform.

OVERVIEW: This startup wanted to grow aggressively and catapult to a
massive brand that owned its product niche. The Palmetto Group leveraged a range of advertising and marketing tools to consistently grow sales.

INITIATIVES: The client wanted to maximize every aspect of selling on
Amazon. This included enhanced product images, expertly written content, predictable in-stock inventory plan, optimized product pack sizes and a variety of marketing, advertising and promotional techniques. The result is 1,000x growth in four years.