OVERVIEW: Managing the Amazon platform was being completed by the owner of the company. While versed in Amazon, he was not a subject matter expert. The owner of the company could not dedicate the time and effort to grow the Amazon account. You know the saying, “good managers hire good managers.” After 4 months we took the account to $200K+ per month. The account continues to grow monthly.
INITIATIVES: We started with overhauling their Amazon on-page content. We created new images, new A+ content, new video, new copy, and a new brand store. We then followed with an advertising account overhaul. We implemented campaigns to target thousands of like products to increase impressions and move up in the search rankings. Their products are now top sellers in the category.