CASE STUDY: Remodeling

HOME MATERIALS MANUFACTURER

Vertical

Home Materials Manufacturer

KPI of Campaign

Increased Sales from $100K to $200K per month in 4 months
Revamped advertising account
Implemented mass Amazon product targeting
Increased our positive reviews
Leveraged customer service tactics to reduce return rates

Key Themes

Took over the account from a successful single business owner
Targeted ad strategies to increase revenues
99%+ in stock levels
Created real revenues through Amazon FBA reimbursement program

Conclusion

This client has a great product line but was a one person show. The client could not run their Amazon business alone. It was just too much. 4 months after working with Palmetto Group they hit $200K+ per month in sales, which continue to climb.

OVERVIEW: Managing the Amazon platform was being completed by the owner of the company. While versed in Amazon, he was not a subject matter expert. The owner of the company could not dedicate the time and effort to grow the Amazon account. You know the saying, “good managers hire good managers.” After 4 months we took the account to $200K+ per month. The account continues to grow monthly.

INITIATIVES: We started with overhauling their Amazon on-page content. We created new images, new A+ content, new video, new copy, and a new brand store. We then followed with an advertising account overhaul. We implemented campaigns to target thousands of like products to increase impressions and move up in the search rankings. Their products are now top sellers in the category.