CASE STUDY: Supplements
SUPPLEMENTS
Vertical
- Consumables | Supplements
KPI of Campaign
- Grew the Amazon business from six figures to seven figures (monthly)
- Dominated advertising to own vertical
- Increased organic rankings
- Became category leaders
Key Themes
- Directed brand teams to design creative elements to boost conversion rates
- Targeted advertising to win all of search
- 99%+ in stock levels
- New product line launches
- Strong off-platform advertising efforts to increase brand-halo
- Introduced strong promotional strategies
Conclusion
This is a perfect example of a brand that invested heavily into Amazon. They were steadfast and dedicated. They were willing to leverage intense advertising budgeting to own a vertical on the largest e-commerce platform in the world. They are truly a top 1% seller on the Amazon platform.
OVERVIEW: This startup wanted to grow aggressively and catapult to a
massive brand that owned its product niche. The Palmetto Group leveraged a range of advertising and marketing tools to consistently grow sales.
INITIATIVES: The client wanted to maximize every aspect of selling on
Amazon. This included enhanced product images, expertly written content, predictable in-stock inventory plan, optimized product pack sizes and a variety of marketing, advertising and promotional techniques. The result is 1,000x growth in four years.
