Delivery Speed Metrics (must hit these targets): (for one and two-day delivery promises)
This metric is the % of customer page views that show a one or two-day delivery promise when your SFP offer was the featured offer, whether a purchase was made or not.
Delivery Speed Targets February 1, 2021, through December 31, 2021:
Standard Size products:
<= ONE DAY product detail page view % is 20%
<= TWO DAY product detail page view is 55% (including the <= ONE DAY)
For Example, 20% is the bare minimum for ONE DAY product detail page views.
<= ONE DAY product detail page view % is 5%
<= TWO DAY product detail page view is 30% (includes <= ONE DAY)
Tips for Success here:
When creating your shipping plan, make sure to adjust your cut-off time accordingly with warehouse schedules to be as efficient as possible. Note the days of the week in which the warehouse operates.
Download a speed report to discover which ASINS are affecting your delivery speed metrics.
Get more warehouse space, and it helps if you can spread out your warehouses to cover different regions (think East Coast, West Coast, Midwest, South, and South Central). You need as much delivery coverage as possible.
Partner with a 3rd party for fulfillment to ensure you can hit the ONE DAY targets.
Automate your shipping services to ensure your delivery promises are accurate. By telling Amazon where you ship from and what service you use, it will automatically calculate accurate transit time to different regions. Amazon uses the most recent shipping service delivery capabilities data to do this, thus saving you time and providing accuracy.
NOTES ON THE KEY TAKEAWAY CHANGES:
Weekend Pick Ups and Delivery Speed Targets- Remember, you need to ship products out six days a week, so you must ship accordingly with page views and cut-off times. For example, let’s say your Saturday operation is enabled (Sunday is not enabled), customer page views occurring the Friday after the cut-off time or Saturday before the cut-off time must ship on Saturday.
Download the full PDF of this information HERE.