The Keys to Crushing it with Amazon PPC (Pay Per Click)
Amazon sponsored ads are an effective way to show your products in-front of the right customers and ensure that your products are visible on the first page of the amazon search results. It typically takes many months to have your products show in the Amazon results organically. With Amazon PPC you can show your products immediately. Amazon sellers can bid on search terms, set up campaigns, track results and much more with Amazon PPC ads.
Amazon PPC Keyword Audit
Whether you have current Amazon PPC Accounts, or are looking to create new Amazon PPC Campaigns, the experts at PDMG will perform an Amazon PPC audit of current account. If you are starting from scratch, we will create a proposal for you to review.
Amazon PPC Plan of Action
Our Amazon PPC specialists learn about you and your business, your target audience and your business goals, we use our experience to create a plan of action. Our staff will:
CREATE AMAZON PPC KEYWORD LISTS
Where do you find the right PPC keywords, and how do you organize and manage them once you find them? This is our specialty. We use tools that help us find keywords that will help grow your business. Once we find a list of keywords that produce results, we expand our research to find even more keywords and longer tail keywords.
CREATE AMAZON PPC KEYWORDS CAMPAIGNS
A set of Amazon ad groups that share a common daily budget, product targeting, and other general settings that revolve around the campaign. Amazon campaigns are often used to organize categories of products or services that you offer.
CREATE PPC KEYWORDS ADGROUPS
An Amazon ad group contains one or more ads which target a shared set of keywords. Ad groups live under the Amazon campaign.
CREATE A PPC BIDDING STRATEGY
The Amazon PPC bidding system lets you modify your bids only on queries that are most likely to lead to conversions. The Amazon PPC platform analyzes thousands of keyword/ad auctions and ensures that your Ads meet a certain criteria. Typically the platform will show your ads based off of your Max CPC bid and ad relevance.
CREATE A PPC NEGATIVE KEYWORD LIST
Using negative keywords within your Amazon PPC account is essential to success. Negative keywords let you exclude search terms from your campaigns. This feature allows you to focus on only the keywords that matter to converting prospects into customers. Negative keywords also help you achieve a better overall ROI.
REVIEW SEARCH TERM REPORTS FOR NEW IDEAS
The Amazon PPC consultants at PDMG use search term reports to find hundreds of keywords that are relevant, based off of Amazon customer searches in the Amazon search bar. We use this within the PPC campaigns and for general Amazon optimization.
IMPLEMENT AMAZON PPC KEYWORD MATCHING STRATEGY
We’ve gone ahead and provided information about match types from Google.
Broad match (example)
Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations.
- Example keyword: women’s hats
- Example search: buy ladies hats
Phrase match (example)
Ads may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after. Ads won’t show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way.
- Symbol: “keyword“
- Example keyword: “women’s hats“
- Example search: buy women’s hats
Exact match (example)
Ads may show on searches that match the exact term or are close variations of that exact term. Close variations here may also include a reordering of words if it doesn’t change the meaning, and the addition or removal of function words (prepositions, conjunctions, articles, and other words that don’t impact the intent of a search).
- Symbol: [keyword]
- Example keyword: [women’s hats]
- Example search: hats for women
PROVIDING MONTH REPORTING WITH USABLE INSIGHTS
Amazon PPC experts provide regular reports on campaign performance. PPC reports typically shed light onto the following questions:
- Baseline of data before this time frame?
- Baseline of data for this time of year?
- What is the goal of this PPC campaign?
- Are the PPC numbers up, down, or neutral?
- Can we determine why performance is up, down or neutral?
- General takeaways and learning
Other Secrets to Mastering Amazon PPC
- Learn how ad spends affect rankings, even organic sales
- Learn why the more you spend the more you sell
- Reviews help PPC and overall conversion rates
- Determine how to identify your best keywords
- Learn why contiually running your Amazon ads helps your overall business
- Everything you need to know about Amazon PPC ROI
- Learn why your ROI gets better throughout the month