Client Overview
Our client, an American-made grocery brand, partnered with our agency four years ago to strengthen their Amazon presence. While they had a solid foundation, their growth was stifled by unauthorized resellers, pricing inconsistencies, and limited market control. In 2024, after implementing strategic tools and tactics, the brand experienced extraordinary growth, scaling annual revenue from $800,000 to $3,800,000 in just one year.
Challenges
The primary challenge was combating unauthorized resellers who undercut pricing, eroded customer trust, and impacted profitability. The client also needed to improve their pricing strategy, streamline SKU management across 200 products, and establish dominance in the competitive grocery category.
Solutions
- Reseller Management
We implemented robust price-matching tools to monitor and enforce Minimum Advertised Pricing (MAP). Unauthorized sellers were systematically penalized, deterring them from listing on Amazon and restoring price consistency. - Strategic Advertising
Leveraging Amazon PPC campaigns, we achieved an industry-leading average yearly TACoS of 5%. This ensured that advertising spend was tightly controlled while maximizing visibility and sales. - Data-Driven SKU Management
By analyzing sales performance and consumer behavior, we optimized the client’s 200 SKUs, focusing on high-performing products while identifying opportunities for growth. - Collaborative Partnership
We fostered a close working relationship with the client’s team, building trust and aligning on strategies that would drive sustainable growth. Our transparent communication and results-oriented approach created a seamless partnership. - Market Leadership
With the challenges of resellers resolved, the brand reclaimed market share, strengthened its reputation as a trusted, American-made leader in the grocery category, and dominated its niche.
Results
- Revenue Growth: Increased annual revenue from $800,000 to $3,800,000 in just one year (2024).
- TACoS Efficiency: Maintained a low TACoS of 5% annually.
- Category Leadership: Became a market leader in the grocery category.
- Reseller Control: Eliminated unauthorized sellers, ensuring pricing integrity.
- Trust: Built a strong, collaborative relationship with the client’s team.
Conclusion
This success story highlights the power of strategic pricing tools, targeted advertising, and trust-based partnerships. Our agency transformed this grocery brand into a category leader, delivering remarkable growth in record time. Let us help you achieve similar results.