Client Overview
In October, our agency was approached by a brand facing a challenging year on Amazon. From January through September, the account was down 10% year-over-year, with stagnating sales and rising advertising costs. With the crucial holiday season approaching, the client needed immediate action to reverse the downward trend. By December, we had not only turned things around but also ended the year with an 18% growth in total sales, leaving the client thrilled with the results.
Challenges
The brand faced several issues: declining sales during the first three quarters, high TACoS (14%), and missed opportunities during peak selling months. With just three months remaining in the year, the pressure was on to make up lost ground and drive significant growth.
Solutions
- Data-Driven Advertising Optimization
We overhauled the account’s advertising strategy, implementing highly targeted Amazon PPC campaigns that reduced wasteful spending. This resulted in a dramatic drop in TACoS from 14% to an efficient 10% during the final quarter. - Peak Season Preparation
Our team implemented tailored strategies to maximize visibility during October, November, and December. These included holiday-specific promotions, enhanced product listings, and A+ Content that resonated with seasonal shoppers. - Revenue Focused Strategy
We prioritized high-margin and high-demand SKUs to maximize profitability while boosting year-over-year sales. - Collaborative Approach
Operating on a commission-based agreement, we worked closely with the client to align on aggressive sales goals and ensure every effort delivered measurable ROI.
Results
- Sales Growth:
- October: +$300,000 year-over-year.
- November: +$450,000 year-over-year.
- December: +$900,000 year-over-year.
- Full-year growth: +18%.
- Advertising Efficiency: Reduced TACoS from 14% to 10% in Q4.
- Client Satisfaction: Achieved exceptional results, exceeding expectations and strengthening the client relationship.
Conclusion
In just five months, our agency turned a declining account into a success story. By delivering record-breaking Q4 results on a commission-based model, we not only achieved growth but also earned the trust and gratitude of a happy client. Let us do the same for your business.