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CASE STUDY: Automotive

CAR CARE MANUFACTURER
Vertical
  • Commercial Products
KPI of Campaign
  • 4x sales increase
  • 250% conversion rate increase
  • Increased stock levels
  • Created inventory planning to keep in stock
Key Themes
  • Streamlining of processes
  • Targeted on platform ads
  • 90%+ in stock levels
  • New product launches
  • Additional SKU launches
Conclusion
This client is on target to do several million in annual revenues in 2021. They have hired inhouse staff to support Palmetto Group as their Amazon Agency. This has been a game-changer. New creative assets (images, copy, and video) combined with increased manufacturing capacity will directly drive top and bottom line growth.

OVERVIEW: Managing the Amazon platform was a part-time chore for employees at this company until they outsourced their Amazon account to Palmetto Group. We oversaw a 75% increase in sales in 2020. Our revenue targets for (2021) are several mission dollars per annum.

INITIATIVES: We started with overhauling their content and increasing conversion rates by 250%. This was followed up with a new inventory management process to improve in-stock rates by 1,000%. We made sure all bestsellers were always in stock and added complementary SKUs to the product line. Lastly, we created a targeted ad plan that reduced their spending and increased their returns.