TikTok Shop Agency Services for DTC & Marketplace Sellers
Welcome to Palmetto Digital Marketing Group (PDMG) — your trusted growth partner for TikTok Shop. If you’re looking to grow your eCommerce brand through short-form video, live shopping, and influencer-powered campaigns, you’re in the right place.
At PDMG, we don’t just get your store live on TikTok Shop — we create a strategy that sells.
What Is TikTok Shop?
TikTok Shop is TikTok's native e-commerce platform that allows brands and creators to sell products directly through in-feed videos, live streams, and the product showcase tab.
Unlike traditional e-commerce, TikTok Shop blends content and commerce into one seamless experience. With over 1 billion active users, TikTok offers the ultimate platform for building visibility, trust, and sales — fast.
Why it matters:
-> 68% of TikTok users discover new products while scrolling.
-> 1 in 3 users have made a purchase directly on the app.
-> Short-form content has the highest ROI across digital marketing.
Why Brands Partner with PDMG
Palmetto Digital Marketing Group (PDMG) is a recognized leader in Amazon marketplace management and digital marketing, specifically focusing on TikTok Shop services. Our comprehensive approach ensures that brands can effectively launch and manage their presence on one of the fastest-growing e-commerce platforms. Here’s what sets us apart:
Full-Service TikTok Shop Setup
We handle everything from registration to catalog uploads — no guesswork required.
Short-Form Content Creation
We produce high-converting TikTok videos, live stream scripts, and UGC that drives results.
Fulfillment Strategy
Need help with shipping? We’ll connect you with Amazon MCF, 3PLs, or streamline your in-house setup.
Ongoing Campaign Management
We monitor performance, optimize ads, and scale content that converts.
Analytics & Weekly Reporting
Transparent data, so you always know what’s working — and what’s next.
What’s Needed For TikTok Shop Setup?
To launch a successful TikTok Shop, you’ll need the following:
1. TikTok Account: You must have either a personal or a business TikTok account to start selling on the platform.
2. Identification: A U.S. government-issued ID or a valid business license is required to verify your identity and establish your business credentials.
3. Bank Account: You will need a bank account for payment processing to ensure you can efficiently receive payments from customers.
4. Product Details: Prepare essential product information including the name, description, high-quality photos, and pricing to attract and inform potential buyers.
5. Fulfillment Method: Decide on your fulfillment strategy, which can include options like Amazon Multi-Channel Fulfillment (MCF), third-party logistics (3PL), print-on-demand services, or self-shipping
We walk you through each step — and can handle most of it for you.
What Content Is Needed?
TikTok is a content-first platform. Success here depends on creating short-form videos that are fun, fast, and scroll-stopping.
Here’s the kind of content we recommend:
-> 15–60 second demo videos showing the product in use
-> 3–5 high-quality lifestyle images for each product listing
-> UGC (User Generated Content) & customer testimonials
-> Trending audio and voiceovers
-> Smart hashtags, on-screen text, and captions that boost visibility
Want to go viral? We’ve got a team for that. PDMG can handle both content production and influencer sourcing.
TikTok Shop Costs & Ad Budgeting
One of the best parts about TikTok Shop is the low barrier to entry — but you’ll still want to plan for basic marketing and operations.
Here’s a breakdown of common costs:
1. Platform Commission: TikTok Shop charges a commission fee for each sale made through the platform, typically ranging from 5% to 6%.
2. Transaction Fees: In addition to the commission, there are transaction fees associated with each order, which are calculated at 2.9% of the sale price plus a fixed fee of $0.30.
3. Advertising Costs: If you’re new to TikTok Shop, it is recommended to allocate a budget of $20 to $50 per day for advertising. This investment helps boost visibility and reach potential customers effectively.
4. Content Creation: The cost of creating content can vary significantly depending on the creator, editor, and nature of the project. High-quality content can engage users better and drive more sales, so it’s worth investing in professional help when possible.
5. Optional Fulfillment Software: If you plan to streamline your operations, consider using fulfillment software such as Printify, Multiple Carrier Fulfillment (MCF), or third-party logistics (3PL) providers. These services can incur varying fees depending on the level of service and volume of orders.
Our team will help you design a profitable pricing and ad strategy based on your goals.
If You Use TikTok Shop – How Do Orders Get Shipped?
Orders on TikTok Shop are fulfilled in a few different ways:
1. Amazon MCF (Multi-Channel Fulfillment): This option allows you to leverage Amazon's logistics capabilities to ship your orders quickly and efficiently. It's particularly beneficial for those looking for a fast and reliable fulfillment solution, as Amazon handles the storage, packing, and shipping processes.
2. Printify / Print-on-Demand: Ideal for businesses focused on custom merchandise, this model allows you to create products on demand without holding inventory. When a customer places an order, the item is produced and shipped directly to them, reducing upfront costs and risks associated with unsold inventory.
3. Third-Party Logistics (3PL): If you're looking for a more tailored approach, working with 3PL providers can help you store your products in warehouses and manage your shipping logistics. This option allows you to scale your operations while benefiting from expert logistics management and potentially lower shipping costs.
4. Self-Fulfillment: For those who prefer hands-on control, self-fulfillment involves packaging and shipping orders manually. This option gives you complete oversight of the fulfillment process but requires more time and effort to manage.
Not sure which option is best for your business? We’ll review your product types, margins, and scale — and make a recommendation.
Other TikTok Shop Costs to Consider
Launching on TikTok Shop is simple — but here are a few additional expenses worth planning for:
1. Custom Packaging & Inserts – Unique packaging and branded messages elevate your unboxing experience and brand image.
2. Design & Photography – Eye-catching visuals drive engagement. Invest in quality graphics and product photography.
3. Return Shipping – If offering free returns, budget for this upfront to avoid unexpected costs.
4. Email/SMS Tools – Use these for remarketing, personalized offers, and staying top-of-mind with customers.
5. UGC Creators & Influencers – Collaborate to build trust and expand your reach with authentic content.
Our team helps you prioritize what matters most and stay within budget.
Important Notes for TikTok Success
A few quick reminders before launching:
-> TikTok rewards consistency, creativity, and trends — not polished ads
-> Content must feel native to the platform, not overly branded
-> You can run LIVE selling, affiliate campaigns, and creator partnerships
-> Growth is exponential — we’ve seen products sell thousands of units overnight
Success isn’t just about setup — it’s about staying active. That’s why we offer full-service support, week after week.
Our TikTok Shop Agency Strategies (PDMG’s Proven Process)
We don’t guess. We test, optimize, and scale — using real data and a repeatable process:
Step 1: Onboarding & Goal Mapping
We review your products, brand, and target audience. From there, we set up TikTok Shop with product listings, descriptions, and pricing.
Step 2: Content Calendar + Production
We create a custom calendar including 3–5 pieces of short-form content per week — optimized for hooks, trends, and conversions.
Step 3: Paid Ad Campaigns (Optional)
Once you’ve got your store running, we can scale performance with Spark Ads, Creator Ads, and lookalike targeting.
Step 4: Weekly Reports & Optimization
You’ll get regular reports showing video views, click-through rates, sales data, and more. We make changes as we go to improve results.
What Makes a Product TikTok Shop Ready?
TikTok is visual and fast-moving. Products that sell well here usually have:
-> A strong “wow” factor or unique use case
-> Visually interesting packaging or demos
-> Problem-solving utility (think: hacks, gadgets, trending items)
-> Easy price points (under $50 tends to convert better)
Not sure if your product fits? We’ll help you find the right angle and format.
Work With PDMG to Run Your TikTok Shop Program
Ready to get started with TikTok Shop? Let PDMG handle the tech, content, and growth while you focus on what you do best — running your business.
We’ve helped dozens of brands scale on TikTok with:
-> 6–7 figure revenue strategies
-> Viral video production
-> Top-tier creator partnerships
-> Seamless logistics + fulfillment setups
Contact Us Today
Phillip D'Orazio
Founder, PDMG
www.palmettodigitalmarketinggroup.com
Let’s turn content into conversions — and TikTok into your #1 revenue channel.
