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PDMG – Amazon Optimization Experts
Are you looking to drive more revenue through your Amazon product listings? Do you want to increase your visibility on Amazon? Are you looking to have your listings convert better, making you more money? We can help you crack the code to optimize for Amazon’s search algorithm, called A9.
A vast majority of purchases on Amazon begin in the search bar. The more keywords your listing is indexed for, the more searches your listing can rank for in the search results. It’s keywords that drives success on Amazon.
WHAT IS AMAZON A9 SEARCH ALGORITHM?
Like the Google Search algorithm, A9 connects customer searches to products in Amazon
Master A9 to make more money
However, there are major differences between Google’s algorithm and Amazon’s A9. Unlike Google, Amazon’s definition of success isn’t to send traffic to other sites, but to find the product that will provide the best sales conversion. It is for this fundamental difference between the two search engines that you cannot just apply the same tactics we’re used to in optimizing for Google, Yahoo or even Bing.
What are the Steps for Optimizing Your Amazon Listings?
AMAZON KEYWORD OPTIMIZATION
Keyword research is the core of Amazon Optimization. Products can only be found for a specific search query if the listing contains all of the necessary search keywords. For this reason, a crucial first step of Amazon listing optimization is to do comprehensive keyword research to find out which keywords are relevant to your product. Our Amazon experts provide a thorough search term analysis to be placed into your back-end search term fields within Seller Central. Most sellers get these wrong, we show you how to get them right!
AMAZON COPY OPTIMIZATION
Watch this video from the experts!
Our ecommerce copywriters leverage your Amazon listing’s product descriptions to increase your product’s keyword exposure. At the same time, great marketing copy helps potential customers understand your brand, helping you sell more!
Amazon Bullet Optimization:
Our team of Amazon experts create captivating copy that converts; and yes we do this in your bullet points. We format your bullet points so they are designed to sell. We make sure that your marketing message is clear, and that your product grabs your customers attention. We also integrate the Amazon search terms throughout your bullets to improve you listing positions.
Amazon Title Optimization:
Your product’s title is the first piece of content potential customers interact with. We build you a powerful title designed to maximize keyword exposure and conversion. Proper title optimization helps your products rank better too!
AMAZON IMAGE OPTIMIZATION
Your images are an important deciding factor to converting customers. Images play a huge part in influencing the consumer’s decision to buy. Product images are very important, because customers want to have a sense that they know exactly what they are buying. Amazon allows for many images – so use them wisely! We can help you decide which images work best.
AMAZON DETAIL PAGE CONVERSION OPTIMIZATION
Have you ever wondered how many customers land on your product detail page but aren’t buying your product? If you can increase your conversion rate this could potentially add up to hundreds of thousands of dollars over time. We also suggest using Amazon A/B testing tools to see which product detail page outperforms the other.
AMAZON LISTING OPTIMIZATION
When you create product listings, sellers have the option to create variations for certain products and categories. For more information about creating products in the Amazon catalog, visit Amazon. If you sell a group of related products, we can help you create product variations, doing so will give your detail page depth, and your customers more options – this helps in converting visitors to customers.
Amazon optimization and listing variation example from PDMG
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